Family Mart recalls “skin-coloured” women’s underwear

Originally published on Sora News by Oona McGee

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Inappropriate branding sees Convenience Wear products pulled from shelves nationwide. 

Japanese convenience store chain Family Mart made news on social media last December when it was revealed that stores in Kansai, the region in and around Osaka, had an unusual new range of “Convenience Wear” for sale.

Consisting of everyday essentials like hand towels, socks, basic tees and underwear, people around Japan had their fingers crossed for a nationwide rollout of the new products, some of which were emblazoned with the green-white-and-blue stripes featured in the chain’s logo.

Family Mart sells “Convenience White” socks and hand towels with

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