Japan’s Ministry of Education hosts Twitter campaign to recruit teachers, it backfires right away

Originally published on Sora News by Ingrid Tsai

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When the Ministry of Education said “pass the baton,” some folks threw it in the trash instead.

When it comes to hiring the best person for the job in a capitalistic society, typically the course of action is to provide better wages than competing companies or great benefits as incentives to attract the most talented and driven individuals in the field. However, when it comes to recruiting more teachers for schools, Japan’s Ministry of Education has chosen a different route instead: a social media campaign.

▼ Translation below

#教師のバトン 🤝プロジェクト開始
全国の学校現場で奮闘する教師の皆さんの取組や後輩へのメッセージなどを #教師のバトン をつけて投稿することを呼びかける、新プロジェクトを開始しました!
投稿を通じてこれから教師を目指す若者にバトンを繋ぐプロジェクトです。
ぜひフォローしてチェック! pic.twitter.com/lbgfRTL8PW

— #教師のバトンプロジェクト【文部科学省】 (@teachers_baton) March

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