In Japan, you can now earn money for turning your car into an anime itasha

Originally published on Sora News by Casey Baseel

New service pays drivers to promote the otaku media they love while driving around.

In Japan, if you cover your car with anime-character graphics you’re said to have turned it into an “itasha,” literally a “painful car,” since it’s now such an eyesore that it’s painful for non-otaku to gaze upon. But itasha are no longer just painful, but profitable too, thanks to Cheer Drive.

Cheer Drive flips the itasha script in that instead of drivers paying to get custom stickers made, the company itself sends out stickers to applicant drivers, then pays them for driving around with

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