How to integrate IP licensing into your marketing strategy

Originally published on GamesIndustry.biz by

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IP licensing is a powerful way to engage existing players in your game and gain new users. Over the last two decades, I’ve had the pleasure of working with dozens of well-known licensors from Disney, Dreamworks, Tetris, CBS, and Lionsgate, to name a few.

At Clipwire Games, we’ve teamed up with The Price Is Right to provide a deeper level of engagement for the players of our game Bingo Story. If you’re thinking about licensing an IP for your studio, our partnership can provide guidance for you and your team.

IP licensing is one way [to] increase brand recognition, improve

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