User spending for the games category reached an average of $76.80 last year
Share this article
Consumer spending on iPhone in the US was largely dominated by games in 2020, with a 43% growth in average spending year-on-year.
The average in-app spending per active iPhone in the US was $76.80 for games last year, compared to $53.80 in 2019, Sensor Tower reported.
The figure is all the more impressive when compared to other app categories — average spending on entertainment iPhone apps was $10.20 last year, and $7.90 for social networks. Photo and video apps is the category that saw the most growth,