Steam adds UTM analytics support

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New feature will let developers see which marketing efforts are leading directly to purchases and wishlists

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Valve announced that it is updating its Steamworks platform today with an open beta test of support for UTM traffic tracking.

UTM, short for Urchin Tracking Module, is a system where codes are added to the end of a standard website URL that indicate where the traffic is coming from, such as a link in a marketing email or from a promoted tweet.

With support for UTM codes on Steam, developers will be able to see how much traffic their marketing campaigns are directing to

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