“Black Widow” Delay Raises Box-Office Potential

Originally published on Dark Horizons by Garth Franklin

While some fans have been frustrated by the most recent delay of Marvel Studios’ “Black Widow,” the move from May 28th to July 9th is expected to have a big impact on the film’s box-office projections.

The Observer and The Numbers report that had the film stuck to its original late May date, it was projected to take only a $45 million domestic gross in total. With the shift to July 9th, it’s now tracking to earn around $170 million at the North American box office including a $63 million opening weekend.

Those projected earnings also don’t include any potential revenue from the Premier Access pricing from the Disney+ streaming service – extra revenue the studio keeps 100% of. It’s also taking into account only 55% of U.S. movie theaters are currently open and all

Continue reading article by clicking here...