You might just shed a tear watching this amazing ad from Pocari Sweat.
Japan’s most popular sports drink, Pocari Sweat, has a name that can sound kind of gross to native English-speakers. Ironically, though, it makes some gorgeous commercials, passionate celebrations of youth, energy, and effort.
That tradition continues with the newest Pocari Sweat ad, titled “But I Saw You” (Demo Kimi ga Mieta). As it opens, we see a schoolgirl trudging forward, in the same direction as everyone around her, until she stops, turns around, and sprints completely opposite to the flow of her classmates. But as