Could Apple and Google pull the plug on mobile game monetisation? | Opinion

Originally published on by

Rob Fahey

Contributing Editor

Friday 9th April 2021

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Compared to the imposition of legal restrictions, this week’s bad news for the loot box monetisation trend seems relatively benign.

The publication of a research report into loot boxes, commissioned by UK charity GambleAware, doesn’t have the teeth of a legislature deciding to take action — but in explicitly linking loot boxes and how they function to problem gambling, the report sets up further problems down the line for the segments of the industry still clinging to this business model, with its findings likely to be dredged up over and over again at

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