Marketers underestimate users' privacy concerns – Survey

Originally published on GamesIndustry.biz by

Share this article

There’s plenty of concern about how Apple’s upcoming privacy policy revisions will impact mobile marketing, but marketers may not fully understand the situation.

That’s one of the takeaways from a recent report from AppsFlyer and marketing trade group MMA Global. The report, titled “Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect,” is based on two surveys of more than 150 mobile marketing professionals as well as a February survey of 1,500 consumers.

One of the primary discrepancies the report highlighted centered around how much online privacy concerns actually impact consumer behavior. While only 16% of marketers believed it greatly or

Continue reading article by clicking here...