Marketers underestimate users' privacy concerns – Survey

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There’s plenty of concern about how Apple’s upcoming privacy policy revisions will impact mobile marketing, but marketers may not fully understand the situation.

That’s one of the takeaways from a recent report from AppsFlyer and marketing trade group MMA Global. The report, titled “Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect,” is based on two surveys of more than 150 mobile marketing professionals as well as a February survey of 1,500 consumers.

One of the primary discrepancies the report highlighted centered around how much online privacy concerns actually impact consumer behavior. While only 16% of marketers believed it greatly or

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