The secret to publishing games overseas: Be more local than locals

Originally published on GamesIndustry.biz by

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For game developers and publishers, the current global games market is full of opportunities, with huge strides still to be made.

In 2020, Newzoo raised its estimated revenue of the global games market to $180 billion, an increase of 20% compared to the same period in the previous year.

During the three years from 2017 to 2019, overseas revenue share of Chinese games continued to rise, by 10.9%, 14.8%, and 19%, respectively, which means that going international has been a major trend for Chinese games.

With these great opportunities, however, come great challenges. Although the publishing experience in China has matured,

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