Games spending passes €2bn but audience has shrunk | Italy Annual Report

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Like so many markets around the world, the Italian games industry enjoyed a record year in 2020 with total spending on hardware, software and related products rising to over €2 billion.

The latest annual report from trade body IIDEA — which compiles sales and revenues data from GSD, GameTrack and App Annie — shows consumers in Italy spent €2.18 billion last year, up 21.9% from the €1.79 billion recorded in 2019.

As you might expect, software accounts for the vast majority of this — 82%, to be precise — at €1.78 billion, up 24.8% when compared to the year before.


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