Japanese parents can turn their baby into Pikachu, rent Pokémon kimono at photo studio【Photos】

Originally published on Sora News by Casey Baseel


New outfits combine the art of Pokémon with the traditions of the Shichi-Go-San festival.

After nearly 25 years as one of Japan’s top entertainment franchises, Pokémon now has multigenerational appeal, and is approaching the point where pop culture can start to blend with traditional culture. The latest example of that happening: a new line of Pokémon kimono!

The rental kimono are the result of a team-up between the Pokémon franchise and Japan’s Studio Alice children’s photo studio chain. A total of four designs have been created for the Shichi-Go-San (literally “Seven-Five-Three”) festival, when parents take their three, five,

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