Quibi, the short-lived and short-form mobile entertainment startup founded by Jeffrey Katzenberg, has suffered one final indignity.
The 75-plus original shows from the service, which were acquired in a major deal with Roku, are now losing the Quibi name with the streaming platform rebranding the content as ‘Roku Originals’. This series will be available to watch for free on the ad-supported Roku Channel starting sometime this year.
This includes a dozen unreleased series that will debut for the first time on The Roku Channel including Peter Farrelly’s suicide-themed comedy “The Now” and the Russo brothers-directed docuseries “Slugfest” about the Marvel vs DC rivalry.
Roku Originals will also be the brand name for future original programming for The Roku Channel which is currently available only in North America (Roku has no global reach as Apple TV, Amazon Fire & Google Chromecast dominate the smart media player market worldwide).
The company said it will provide additional details next month about the launch of Roku Originals. Roku reportedly reaches an estimated 63 million people in the United States.