How to find a new audience for your mobile game

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Mobile games are incredibly popular and are played by millions of people globally. However, there comes a point where growth of a mobile game plateaus and it might be time to bring in a brand new audience.

During our GI Live: Online event last week, Xsolla’s director of business development for Europe, Miikka Luotio, discussed the challenges and benefits of bringing mobile games to other platforms — with PC highlighted as perhaps the most beneficial.

Luotio highlighted three key challenges that mobile game publishers face in 2021:

The biggest one is discoverability, something that remains the key issue in

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