Meet Aloma: the Japanese male idol group cheering on moms through the trials of child-rearing

Originally published on Sora News by Ingrid Tsai

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A truly one-of-a-kind boy band.

Some Japanese male idol groups become household names thanks to their broad, mainstream appeal. Others, though, appeal to a specific niche, like the newly formed idol unit Aloma. They’ve been earning fans not necessarily because of their jaw-dropping looks or dance moves, but because they’ve been established with one goal above all else: “become the strength of mothers doing their best in raising their kids.”

Produced by Little Mama, a Japanese company focused on providing advice and seminars on raising kids, Aloma is a seven-member boy band centered around the very specific

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