The Japanese cosmetics brand Lillua launched a new collection of four “Oil Rich Tint” lipsticks on Monday (February 22). The brand is produced by Direct Tech in collaboration with the popular beauty YouTuber Saaya.
Saaya is a popular beauty guru and influencer from Japan. She has over 2.14 million followers across her social media pages including 1.23 million subscribers on YouTube (as of February 22, 2021). On her main YouTube channel, she posts how-to videos on hair and makeup as well as content related to fashion, videos with her siblings, and more.
Saaya launched Lillua to support people to