66% of gamers more likely to play socially responsible games

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Survey finds just 9% have a negative reaction to the idea of games promoting environmental sustainability, championing marginalized communities

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Socially responsible causes are a selling point for most gamers, according to a new Accenture survey.

The consulting firm today released excerpts from a survey of 4,000 people from China, Japan, the US, and the UK who play games at least four hours a week, in which they were asked to indicate how much they agreed with the following statement:

“I am more likely to play a video game if the game design company is socially responsible (e.g. they are involved in

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