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The increasing need for digital expression, co-creation, and managing friction in the saturated attention economy presents a lucrative opportunity to bring another in-game experience to the next level: spectating.
Current spectator modes are largely ‘waiting rooms’ where users take a break while they respawn or try to be helpful to teammates via basic comms if they can.
Next-generation spectator modes will be digital cross-entertainment, social, and commerce destinations. Spectator modes have the opportunity to cater to pre-existing behaviours (e.g. games video viewing, content production and monetisation, in-game item buying, digital socialising etc.) and unlock incremental engagement, revenue potential and