BEAMS Scraps Vinyl Shopping Bags For Sustainable and Environmentally-Friendly Alternative

Originally published on Moshi Moshi Nippon by MOSHI MOSHI NIPPON STAFF

Tokyo-based shopping complex Shibuya PARCO has announced its first full-building project FASHION CAMPAIGN “CYCLE” which is taking place from March 25 to April 5.

‘Sustainable’ is an indispensable keyword in the fashion industry. Shibuya PARCO is looking to become a new-generation fashion building that fully considerate of the environment through and through, and so it has launched a full-scale sustainability project that encompasses a range of actions, such as accelerating efficient energy use.

For the duration of FASHION CAMPAIGN “CYCLE,” items, services, and exhibitions will roll out which align with Shibuya PARCO’s sustainability policy. A range of events which also take

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