Johnny’s Smile Up ! Project was set up by Johnny’s Group to contribute towards society and aid in relief activities. In the past, it has helped organise relief activities following such disasters as the Great Hanshin-Awaji Earthquake, and Great Eastern Japan Earthquake.
Japanese messaging app LINE supports the project’s work, and so has teamed up with it and Eiichiro Oda, Takuya Kimura, and Kazuya Kamenashi to create ONE PIECE themed ‘donation stamps’ which will be available on LINE from August 27 to November 26.
LINE sells donation stamps every year, with the proceeds going towards providing relief during disasters as