“Pointless” you say? Touché…
Even before the pandemic had kneecapped much of their business, Japanese taxi companies have long embraced novel theme cabs as a way to drum up extra business. From sleeping beauty taxis to instant noodle cabs, there have already been scores of creative ideas touring the streets.
They usually have some underlying logic. For example, Kit Kat taxis were deployed during university entrance exam season because the candy bar’s name sounds a lot like the Japanese phrase for “certainly succeed” (kitto katsu).
And then there are some that feel logic is overrated, such as Fencer