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The release of iOS 14.5 (rolled out on April 26) is set to disrupt the mobile industry, with Apple introducing its App Tracking Transparency feature and the ability for users to decide whether they want to share their IDFA (identifier for advertisers) with developers and therefore be tracked.
Throughout the coming weeks, the GamesIndustry.biz Academy will explore the impact of this change for mobile game developers through a series of guest articles from experts. If you’re interested in contributing, you can email email@example.com.
Mobile game developers love building great games.
They also want to make sure they are acquiring new players