Blizzard moves to block Fox's Diablo trademark

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Blizzard Entertainment has filed a notice of opposition against Fox Media over the use of the name Diablo.

Fox applied to register the term as a trademark in relation to its show HouseBroken, an animated series due to debut at the end of the month that revolves around a therapy dog helping other animals, including a dog named Diablo.

Fox’s application covered specifically the use of the name on glassware, dinnerware, toothbrushes, cookie jars, lunch boxes, and pet bowls, among others, as well as pet food and treats.

In the notice of opposition, filed on April 25, Blizzard

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