Hypercasual UA and ad monetization in a post-IDFA world

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The release of iOS 14.5 (rolled out on April 26) is set to disrupt the mobile industry, with Apple introducing its App Tracking Transparency feature and the ability for users to decide whether they want to share their IDFA (identifier for advertisers) with developers and therefore be tracked.

Throughout the coming weeks, the GamesIndustry.biz Academy will explore the impact of this change for mobile game developers through a series of guest articles from experts. If you’re interested in contributing, you can email academy@gamesindustry.biz. You can read our first article on the topic, introducing iOS 14.5 and its impact, on

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