Tokyo store that only sells black shirts sheds light on why it’s opening mid-pandemic

Originally published on Sora News by Katy Kelly

We chat with the minds behind this specialty store about its unusually uniform niche and learn to appreciate the plain.

The temperature is rising in most of Japan, and the number of layers people wear is dramatically reducing in response. Instead of undershirts, cardigans, and the like, most of us are taking any excuse we can to just wear one shirt—or Japanese-wear equivalent—and ideally, one that doesn’t show the sweat, thank you very much.

In 2016, a store opened in the Sendagaya neighborhood of Tokyo that was dedicated to that single-shirt concept: #FFFFFFT (which the owner said is

Continue reading article by clicking here...