First-party Ubisoft titles will now be branded as ”Ubisoft Originals”

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Change was made alongside the announcement of new Tom Clancy title

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Ubisoft has confirmed that all games developed by internal studios will now be branded as “Ubisoft Originals”.

The change was unveiled alongside the announcement of Tom Clancy’s The Division: Heartland, an upcoming entry into The Division series.

“Moving forward ‘The Ubisoft Original’ mention is attached to all of Ubisoft’s games created in-house by our talented developers,” a Ubisoft spokesperson told Eurogamer.

Ubisoft unveiled Heartland last week — a free-to-play, “standalone experience” developed by Red Storm Entertainment. It is set to release PlayStation, Xbox, and PC in 2021 or

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