Japanese sake KitKats feature controversial package design in Australia

Originally published on Sora News by


Pssst, Nestlé — that character’s not Japanese and you’re playing into problematic Asian stereotypes.

Asian representation in the mainstream media has been sorely lacking over the years, and the struggle to move past stereotypical depictions has been another hurdle to overcome for members of the Asian community.

The stereotypical image of the Chinese kung fu master, for instance, is one that continues to pop up in the West as a catchall for the Asian mystique, but within Asia, there’s a clear understanding that this doesn’t represent all of Asia, but merely one nation within it.

That’s because within

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