Epic Games suing AR firm Nreal over trademark violation

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Epic Games has filed a lawsuit against augmented reality company Nreal, claiming that the firm’s name infringes on an Epic trademark.

In the filing, the Fortnite developer claims that Nreal “looks and sounds virtually identical” to Unreal, Epic’s own game engine. Epic claims that this is an intentional branding decision.

The lawsuit also points to similarities between Epic’s and Nreal’s products, and highlights that Nreal’s website lists Unreal Engine as one of three development platforms for experiences built for Nreal’s AR glasses.

Epic alleges that the similar-sounding names will cause “consumer confusion”, and states that Nreal is

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