Geoff Keighley: “The feedback from everyone is that they want these games shows all together”

Originally published on by Christopher Dring

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To some, E3 is the name of an event that typically takes place at the Los Angeles Convention Center. Whereas for others, E3 is shorthand for a period of time in June where lots of video games get announced.

Geoff Keighley, the architect of The Game Awards, wants to put a different badge around that period of time. Last year, he launched Summer Games Fest, which was really his attempt to collate together a lot of independent shows and announcements, plus some of his own stuff, under one umbrella.

“We are announcing three weeks in advance, which is an eternity

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