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To some, E3 is the name of an event that typically takes place at the Los Angeles Convention Center. Whereas for others, E3 is shorthand for a period of time in June where lots of video games get announced.
Geoff Keighley, the architect of The Game Awards, wants to put a different badge around that period of time. Last year, he launched Summer Games Fest, which was really his attempt to collate together a lot of independent shows and announcements, plus some of his own stuff, under one umbrella.
“We are announcing three weeks in advance, which is an eternity