The advertising-supported tier of HBO Max will launch during the first week in June with a $9.99 per month price tag.
Going by the basic name of ‘HBO Max With Ads’, the pricing details were announced as part of WarnerMedia’s upfront presentation to advertisers this week.
The new lower-priced tier is seen as a crucial piece of the company’s strategy to grow its streaming business. Right now the company has around 61 million HBO & HBO Max subscribers worldwide – it aims to at least double that by the end of 2025.
The company adds that HBO series and movies will not have ads, instead it will be library content and Max Originals programming that do along with ads being integrated into the user interface.
One key caveat – the tier will NOT have access to the day-and-date release for Warner Bros. films – that’s reserved for the $15 no ads price tier.
The announcement dominated the presentation where the other big news was the hiring of Tony Award winner Sara Ramirez (“Grey’s Anatomy”) in a series regular role as a non-binary queer comedian in “And Just Like That” – the revival of HBO’s “Sex and the City”.