Take-Two's Zelnick says the industry's pandemic boost is permanent

Originally published on GamesIndustry.biz by Brendan Sinclair

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During Take-Two’s year-end earnings report this week, the publisher said that the pandemic “initiated a transformational shift in entertainment consumption” that would lead to a larger addressable market for all game makers going forward.

Speaking with GamesIndustry.biz this week, Take-Two chairman and CEO Strauss Zelnick goes into a little more detail about what that meant.

“Interactive entertainment is now the number one entertainment vertical in terms of revenue, and I guess people still don’t fully realize that,” Zelnick says. “And a good deal of that growth was driven by people either discovering or rediscovering interactive entertainment and its social aspects

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