How to engage fans before launch

Originally published on GamesIndustry.biz by Andy Hammond

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You’ve worked for months, or probably years, on a game and it’s time to share it with the world. You want everyone to get as excited about it as you are, but how do you communicate to your audience all of the wonderful opportunities that exist within this new experience you’ve created?

Everyone has their own unique way of developing great ideas that engage audiences so that they get as excited about this new release as you are, and this is true of myself and all of my colleagues at Maverick.

In fact, one of the few consistencies we

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