All About Matsuyama | Episode 5: A Shopping Paradise at Every Turn

Originally published on Moshi Moshi Nippon by MOSHI MOSHI NIPPON STAFF

Five unique shopping districts loved by Matsuyama locals

The all new Matsuyama Tourist Information Centre is set to open in the heart of Matsuyama—the capital city of Ehime Prefecture in Japan—in Okaido on May 27. In celebration of its opening, this new featured series by MOSHI MOSHI NIPPON will explore the wonders of Matsuyama, a city abundant with places to shop, leisurely hot spots, must-visit restaurants, and opportunities to dive deep into its history and culture. You’re sure to discover something new and exciting about Matsuyama in this series.

When visiting Matsuyama, some of the must-visit hot spots include places

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