Ultimate Team modes make up 29% of EA's business

Originally published on GamesIndustry.biz by Brendan Sinclair

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Electronic Arts filed its annual report with the US Securities and Exchange Commission this week, revealing that the publisher’s Ultimate Team modes brought in more than $1.62 billion in its last fiscal year, and now account for 29% of all the money it brings in.

The loot box-driven Ultimate Team modes appear in EA’s FIFA, Madden, NHL, NBA, and UFC products.

EA’s Ultimate Team revenues have grown every year since it began breaking them out from the rest of its live services businesses in fiscal 2017, when they brought in a total of $775 million.

This year’s 29% is the largest

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