Bukkake udon gets a new name in the U.S.A. from Marugame Udon

Originally published on Sora News by Casey Baseel

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Traditional Japanese noodle dish now has a codeword-style moniker.

When Japanese noodle chain Marugame Udon first expanded to the U.S., they made a linguistic adaptation in hopes of better blending in. “Marugame” is a four-syllable word, pronounced “Ma-ru-ga-me,” but the company was worried that English speakers, used to seeing the word “game” (as in “let’s play a game”), would turn the restaurant’s name into the three-syllable “Ma-ru-game.”

So for its first branch in Honolulu, Hawaii, the restaurant called itself Marukame Udon instead. However, by the time the chain was ready to hit the west coast of the continental

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