What does Lego look for when investing in game companies? | GI Live Online

Originally published on GamesIndustry.biz by Vikki Blake

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For Lego, “play is the best way of learning.”

Looking “beyond the brick,” the company is keen to invest in startups and entrepreneurs building the future of education and digital play, and it’s this “learning through play” lens that focuses much of Lego’s educational aspirations.

Talking at GI Live, Lego Ventures’ managing director, Rob Lowe, detailed the company’s current priorities, as well as highlighted the type of businesses — and projects — it’s looking to collaborate with.

“Learning through play can be the best way to learn to understand new concepts,” Lowe explained. “To absorb information is

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