Quibi Shorts Perform Better On Roku

Originally published on Dark Horizons by Garth Franklin

Streaming media player giant Roku says its pickup of the library of the now-defunct short-form streaming service Quibi has already paid off in terms of viewership.

The Jeffrey Katzenberg-founded Quibi launched in April last year at the front end of the COVID pandemic, but the service was shuttered by the end of 2020 due to lack of subscribers.

Roku acquired their library of produced series, around 75 of them, and rebranded them as Roku Originals for their Roku Channel service. Thirty of those shows were launched on May 20th with the rest coming at a later date.

Now, according to the company itself, more active accounts streamed a Roku Original in the first two weeks on the Roku Channel than the number of Quibi accounts did on Quibi throughout the entire nine months of its active lifetime. Roku wouldn’t provide numbers beyond users on average streaming over nine episodes of these shows.

The higher viewing stats are understandable though as Roku has a far bigger reach and the ex-Quibi shows are available free (with ads) on the Roku Channel which was accessed by an estimated 70 million people in the U.S. in the first quarter of this year. At its height, Quibi’s subscriber base was estimated to be a little over 1% of that according to research firm Kantar.

Roku is ramping up plans to add more exclusive content to the Roku Channel without spending the billions that major SVOD services are. Along with the Quibi deal, they recently inked a deal with Saban Films to bring the studio’s feature films directly to the Roku Channel after theatrical release in the pay-TV window.

Source: Variety

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