Disney On Sony’s “Spider-Man” Marketing

Originally published on Dark Horizons by Garth Franklin

While it seemed to be touch and go at one point to get Disney & Sony back to the table over Spider-Man, the studios did it and now it’s an arrangement that both sides seem happy about.

This December, Sony Picture will release “Spider-Man: No Way Home” which will serve as the third of the Marvel Cinematic Universe-set solo Spidey efforts.

Speaking with THR, Walt Disney Studios marketing president Asad Ayaz spoke about the studio collaboration:

“Sony is absolutely handling the marketing for Spider-Man. Kevin Feige and his team are closely partnering with the Sony team on those. So there is coordination in that sense. We also make sure we are aware of who is dropping what when. But we are not working together on the campaigns because it’s their film. They are handling it, but there is a level of coordination to make sure that it’s a win-win for everybody.”

The new film sees Benedict Cumberbatch’s Doctor Strange joining

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