Virtual reality still needs to find its business model | Opinion

Originally published on by Rob Fahey

Rob Fahey

Contributing Editor

Friday 25th June 2021

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It’s unlikely that anyone ever really expected otherwise, but Facebook’s announcement that it’s working on in-app advertising systems for its Oculus VR headsets went down like a lead balloon with many vocal VR consumers.

So negative was the reaction to the very idea — which has yet to actually be fleshed out in technical terms, though Facebook has made the eyebrow-arching claim that the ads will be “unobtrusive” — that the only developer named as a participant in the trial scheme, Resolution Games, pulled out within a matter of days, leaving it unclear which

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