In bid to recruit new talent Japanese government anime-fies its own agencies and ministries

Originally published on Sora News by Ingrid Tsai

If you can’t get them with higher wages or better work benefits, then it’s time to anime it up!

When it comes to recruiting younger generations, different sectors of the Japanese government tend to lean into a variety of PR methods and tactics in order to reel in fresh faces. From social media campaigns to moe marketing, the gamut runs long, and several agencies such as Japan’s Self-Defense Forces don’t shy away from using even anime mascots. It seems Japan’s Cabinet Secretariat, the government’s leading agency which coordinates the other ministries, is also adopting a similar strategy, especially

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