Game localization for discovery: Trickier than you think?

Originally published on GamesIndustry.biz by Simon Carless

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This piece originally appeared in GameDiscoverCo game discovery newsletter, written by ‘how people find your game’ expert and GameDiscoverCo founder Simon Carless, and is a regular look at how people discover and buy video games in the 2020s.

So, it turns out localization is a really important part of game discovery, since it opens up so many new potential markets for your PC/console games. How do localization and discovery interact? Well, for example, the Chinese market is massive on Steam. If your game isn’t translated into Chinese, most of the millions of Steam players in China won’t even see

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