Nintendo's Switch strategy is increasingly handheld-focused | Opinion

Originally published on GamesIndustry.biz by Rob Fahey

Rob Fahey

Contributing Editor

Friday 9th July 2021

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Ask almost anyone who works in a public- or client-facing business role — whether it’s financial, marketing, sales, PR, or any form of executive position that occasionally involves popping your head above the parapet — what the key objectives of their job actually are, and you’ll probably not get very far down the list before you hit the phrase “managing expectations.”

It’s a phrase that has more than a tinge of newspeak about it, but the central concept is really as simple as it sounds; almost any job where you’re dealing with people outside

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