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2020 was a real Tale of Two Cities scenario for the games industry. It was the best of times, with record-breaking revenue and significant increases in the number of people playing video games. It was the worst of times, with countless delays, layoffs, and an untold amount of human suffering.
Public relations experts in the industry experienced all these and more, sometimes simultaneously. The increased attention on gaming meant more chances to share projects with larger audiences, but it also brought the very real threat of titles getting lost in the cacophony of digital events. That’s assuming PR was