Google wants to help Stadia partners “create their own success” (and Stadia's in the process)

Originally published on GamesIndustry.biz by James Batchelor

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The very mention of Stadia, Google’s cloud gaming service, is processed by many — industry professionals and consumers alike — through a lens of cynicism.

While the initial promises made at its reveal during GDC 2019 certainly captured the imagination, a rough launch, its odd business model — a mix of subscription and individual purchases for titles that only exist in the cloud — and the closure of its internal development studio before it had even produced a single title have not won the hearts of millions.

To be fair, industry veteran and Stadia boss Phil Harrison

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