NBCUniversal’s owner Comcast and Paramount Pictures’ owner ViacomCBS are reportedly exploring partnerships in international streaming.
Speculation of a merger has swirled around both companies for months, but would face significant regulatory hurdles which it likely wouldn’t pass as it would bring together two broadcast networks (NBC and CBS) which is not allowed.
This is not that. Instead, there have reportedly been meetings between Comcast chief executive Brian Roberts and ViacomCBS chairman Shari Redstone to discuss a potential streaming pact for international markets.
The aim would be to help both expand overseas together. NBCUniversal’s Peacock is currently only operating in North America, while ViacomCBS is just starting an international rollout of Paramount+ with aims to be in 45 markets by 2022.
Both have some properties – Comcast owns Sky/Sky Now while ViacomCBS owns Pluto TV – already operating outside the United States.
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