Netflix Increasing Blockbuster Film Efforts

Originally published on Dark Horizons by Garth Franklin

Netflix has promoted executives Kira Goldberg and Ori Marmur to head up a new team tasked with developing and producing big-budget and four-quadrant films.

Their team will reportedly be autonomous from the current one they’ve split off from led by Tendo Nagenda which is also mandated with making commercial fare. Both teams are expected to continue to work closely together and will staff up with more film executive hires.

The overall goal is simple – Netflix is planning to up the number of wide-appealing major blockbusters they release and improve the commercial appeal of their overall film fare. Traditional Hollywood studios produce between 12-20 movies annually – Netflix will release more than 70 films this year (a little over one film a week).

Some of the most commercial of that fare is staying with Nagendea’s group such as the western “The Harder They Fall,” the Chris Hemsworth sci-fi thriller “Escape from Spiderhead,” the Ryan Gosling/Chris Evans double hander “The Gray Man” and the “Knives Out” sequels.

Others are transferring over to Goldberg and Marmur’s team including the Jason Momoa-led “Slumberland,” the Ryan Reynolds-led “The Adam Project,” and the streamer’s costliest film to date “Red Notice”.

Source: Variety

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