Hamleys opens new video games department

Originally published on GamesIndustry.biz by James Batchelor

London’s famous toy store claims to have the largest games space in the area, considering rollout to other global outlets

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Hamleys has installed a new video games department in its flagship store on Regent Street, London.

The section is located on the lower ground floor of the famous toy store and will sell a range of consoles, top-selling games for both consoles and PC, and a range of accessories.

The department is 1,326 square foot which Hamleys claims is the “biggest gaming retail site in London’s Soho area” — no doubt a reference to the nearby GAME Belong arena on Oxford

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