Why Smilegate poured $100m into That's No Moon and its AAA veterans

Originally published on GamesIndustry.biz by James Batchelor

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Let’s get the obvious out of the way: yes, the name is a Star Wars reference.

The team at That’s No Moon, a new Los Angeles-based developer that emerged from stealth today, chose the company moniker as a nod to a “great moment in entertainment that ignited people’s imaginations and delivered something truly unexpected” — because that’s exactly what it hopes to build.

“We wanted [the name] to be impactful, the start of something big,” CEO Michael Mumbauer tells GamesIndustry.biz. “We want players to think about our narrative experiences long after the game credits roll and they put the controller

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