7-Eleven Japan creates official “how to open a rice ball” video to help overseas travelers【Video】

Originally published on Sora News by Casey Baseel


Latest example of great customer service in Japan comes in response to visiting journalist’s call for help.

Japanese companies have a well-deserved reputation for outstanding customer service, and that includes the nation’s convenience stores. So when 7-Eleven Japan caught wind that visiting Canadian sports journalist Anastasia Bucsis, who’s in Tokyo covering the Olympics, was at a loss about how to open their onigiri (rice ball) wrappings, the company’s sense of vendor responsibility and cultural hospitality kicked in.

So two days after Bucsis tweeted that she’d gotten into 7-Eleven’s onigiri in terms of enthusiasm, but was having a tough

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